Gamers should expect to see more advertisements on Xbox Live in the time ahead. Microsoft announced this week that its first wave of NUads (short for "natural user-interface ads"), which rolled out during fall 2012, have been highly successful and additional investment in this space is planned.

　　According to Microsoft, 37 percent of viewers engaged in some way with NUads when prompted with the option to vote. Out of this 37 percent, 71 percent actually voted in a poll. Additionally, 97 percent of those participants saw their vote included in a final tally of votes.

　　Microsoft general manager of Xbox Live entertainment and advertising Ross Honey claimed the company's NUads have "redefined the 30-second spot." He said that though traditional TV's 30-second spot has not changed much since the 1930s, NUads offer an unprecedented level of consumer engagement.

　　"These results show that NUads is a real breakthrough in TV advertising, and you can expect more investment from us when it comes to this new ad format and video advertising in general," Honey said in a statement.

　　Microsoft's NUads launched last year featuring ads from major companies like Subway and Toyota.

　　You need a javascript enabled browser to watch videos.

　　Click To Unmute

　　Xbox Live Arcade Game of the Year: The Winner

　　How Alan Wake II Made Me Face My Fear of Horror Games

　　GameSpot's Top 10 Games of 2023Thompson: The Pop Culture Icon’s Strange Legacy - LoadoutFirearms Expert’s FAVORITE Weapons Of 2023State Of Gaming Handhelds In 2023How Lies of P Cracked the Souls GenreLike a Dragon: Infinite Wealth - Official Ichiban Kasuga Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Saeko Mukoda Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Chitose Fujinomiya Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Eric Tomizawa Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Kazuma Kiryu Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Yu Nanba Character Spotlight Trailer

　　Share

　　LinkEmbed

　　Size:640 × 360480 × 270

　　Start at: End at: Autoplay Loop

　　Want us to remember this setting for all your devices?

　　Sign up or Sign in now!

　　Please use a html5 video capable browser to watch videos.

　　This video has an invalid file format.

　　00:00:00

　　HTML5

　　Auto HD High Low

　　Report a problem

　　Sorry, but you can't access this content!

Please enter your date of birth to view this video

　　By clicking 'enter', you agree to GameSpot's

　　Terms of Use and Privacy Policy

　　enter