This article was originally published on GameSpot's sister site onGamers.com, which was dedicated to esports coverage.

　　What's in a name? Well, a lot, actually. Cloud 9 released information yesterday regarding the renaming of three out of their four teams.

　　Cloud 9 updates new team names and logos to give each their own identity. Full update here: http://t.co/qujUPtCKDn | pic.twitter.com/ds8QAKPkqD

　　— Cloud 9 HyperX (@Cloud9gg) January 25, 2014

　　The announcement stated: "With the recent additions to Cloud 9, we thought it was important to give each team their own identity within our organization."

　　The original Cloud 9 HyperX is unchanged.

　　The Walking Zed, Cloud 9's recent pick up for the Challenger Series, will be known as Cloud9 HyperX Tempest. Their call sign is [C9T], and their color is purple. Cloud 9's new EU team has become Cloud9 HyperX Eclipse, with the call sign [C9E]. Their color is orange. Lastly, the Cloud 9 SMITE team has become Cloud9 HyperX Aurora, and will be labeled [C9A]. They will sport a dark pink (possibly fuchsia) for their team color.

　　Tell us what you think! Is this effort for cohesiveness a good move? Does this type of action from an organization help legitimize esports?

　　Image Credit: Cloud 9