Pong creator and video game veteran Nolan Bushnell has been appointed to the board of directors at NeoEdge Networks, a company that specialises in advertising-supported games.

　　NeoEdge was founded in 2002, currently employs 40 people, and recently appointed Alex Terry, formerly vice president of AOL's voice services division, as CEO.

　　The company owns and operates the gaming portal MostFun.com, which offers users free, unlimited games that are supported by advertising. MostFun.com is currently in beta, and models itself on a television-style system, where programs are free, with revenue gained from commercials. Games on the site include Diner Dash, Cake Mania, Luxor 2, and Subway Scramble. The company is also currently developing its own titles.

　　Bushnell cofounded Atari in 1972 with Ted Dabney--the pair had originally wanted to call the company Syzygy, but the name was already in use. Its first title was Computer Space, a Spacewar-style arcade game. He has since founded more than 20 companies, and most recently he opened the first uWink Media Bistro, billed as "an interactive entertainment restaurant," in October 2006.

　　Bushnell commented, "I'm confident that NeoEdge is on its way towards revolutionising the video game experience."