Early last year, Electronic Arts announced a new Web and microtransaction-based model called Play 4 Free, with Battlefield Heroes to inaugurate the program. Despite a few delays in beta testing, EA DICE's third-person shooter is now rolling through its fourth week of release, and today, the publisher revealed it has surpassed 1 million sign-ups.
Although the game has registered a sizable number of players since its June 25 launch, it's unclear how many will buy into the title's microtransaction system, which is the primary revenue stream for this free-to-play shooter. According to EA, the PC-exclusive title generates income through advertisements and the purchase of in-game items and character customizations. As detailed in GameSpot's hands-on preview of Battlefield Heroes, the shooter features an over-the-top aesthetic and centers around multiplayer gameplay.
Battlefield Heroes faces the challenge of standing out not only in a crowded field of shooters, but also a crowded field of Battlefield games. Last week saw the launch of Battlefield 1943 for the PlayStation 3 and Xbox 360, with Battlefield: Bad Company 2 following this winter for the PS3, Xbox 360, and PC. There's also Battlefield 3, which may not be out until considerably later, with EA COO John Pleasants stating the game wouldn't launch before April 2010.
You need a javascript enabled browser to watch videos.
Click To Unmute
Battlefield Heroes Official Trailer 2
Every Major Video Game Of 2024
MP5: The Most Slapped Gun In Games - LoadoutThe Hardest In-Game Decision Of 2023Firearms Expert’s MOST CURSED Weapons Of 2023How Baldur's Gate 3 Stole A Zelda Expert's HeartTears Of The Kingdom Is A Technological MarvelResident Evil 4 Is A Perfect RemakeHow Alan Wake II Made Me Face My Fear of Horror GamesGameSpot's Top 10 Games of 2023Thompson: The Pop Culture Icon’s Strange Legacy - LoadoutFirearms Expert’s FAVORITE Weapons Of 2023State Of Gaming Handhelds In 2023
Share
LinkEmbed
Size:640 × 360480 × 270
Start at: End at: Autoplay Loop
Want us to remember this setting for all your devices?
Sign up or Sign in now!
Please use a html5 video capable browser to watch videos.
This video has an invalid file format.
00:00:00
HTML5
Auto HD High Low
Report a problem
Sorry, but you can't access this content!
By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy
enter