Once dependent on licensed games for Nickelodeon, World Wrestling Entertainment, and Pixar properties for more than half of its annual revenues, THQ has been trying to reinvent itself in recent years. The publisher has placed a greater focus its own intellectual properties--Darksiders, Saints Row, Red Faction, MX vs. ATV--and begun working with high-profile talent like Pan's Labyrinth director Guillermo del Toro, Assassin's Creed creative director Patrice Desilets, and former Team Ninja frontman Tomonobu Itagaki.

　　Soon to adorn everything from SpongeBob to Saints Row. Now the new-look THQ is getting a new logo to match. The publisher today unveiled its new branding, with THQ CEO Brian Farrell saying it "epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ." The redesigned logo includes an upper-case "T" and blocky, backward, lower-case "H," both in gray, followed by a curvy red stroke forming a "Q" like a backward question mark.

　　"By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself," Farrell said. "This new logo seeks to capture that change and make it tangible."

　　THQ will gradually begin using the logo over the coming months, with new THQ games bearing the brand starting next month.