It's difficult to think of a situation where corporate tactical blunders aren't hilarious, and just in case the media-consuming public was inclined to forgive and forget, Fortune has released its annual list of 101 Dumbest Moments in Business. While Fortune's list of corporate faux pas is dominated by the likes of Eli Lilly and Procter & Gamble, Japanese gaming giant Sony made it onto the list not once, but twice.

　　Sony's use of a decapitated goat to promote the already surefire hit God of War II scored 61st on Fortune's list. Held in Athens, Greece, and for Sony's part, the publisher did acquiesce to widespread criticism, saying, "We recognise that the use of a dead goat was in poor taste and fell below the high standards of conduct we set ourselves."

　　Not far behind the goat incident, Sony earned the 63rd slot for allowing Insomniac Games to use Manchester Cathedral as the backdrop of a level in Resistance: Fall of Man, reportedly without running the idea by church authorities beforehand. Voicing the Church of England's concerns, Bishop of Manchester Nigel McCulloch said, "For a global manufacturer to re-create one of our great cathedrals with photo-realistic quality and then encourage people to have gun battles in the building is beyond belief and highly irresponsible." For what it's worth, Sony was later granted atonement by the Church, though the publisher refused to repent.

　　Sony wasn't the only gaming company to land on Fortune's list. After receiving reports of broken arms, Atlus recalled all 150 of its Arm Spirit arm-wrestling arcade cabinets in Japan. Commenting on the situation, an Atlus rep said that the machine isn't particularly strong, and that "even women should be able to beat it." Regardless, the news landed Atlus the 53rd slot in Fortune's list.

　　Not directly gaming related, Microsoft also found itself in the 16th slot on Fortune's list. The Redmond giant fell into hot water for a public relations debacle in which a 13-page dossier for Wired contributing editor Fred Vogelstein, which described him as "tricky" and his writing as "sensational," was sent to the writer himself instead of the Microsoft executives it was intended for.