Sony isn't just using the holidays to try to sell its PlayStation 3 console. The electronics giant has also announced a host of new marketing campaigns to boost interest in its handheld, the PlayStation Portable.

　　Of greatest interest to gamers who already own a PSP are new PSP Spot Download Stations, which will begin appearing in stores this month. The kiosks feature downloadable content for the PSP and will be stationed in participating stores of the following chains: Circuit City, Toys "R" Us, and GameStop. Sony expects 6,000 Download Stations to be in stores nationwide by January 2007.

　　Downloadable content available includes:

　　Game Trailers

　　NFL Street 3

　　Bounty Hounds

　　LocoRoco

　　Lemmings

　　Videos

　　PSP Greatest Hits

　　PSP Educational

　　Game Sharing

　　Lemmings

　　Lumines 2

　　Every Extend Extra

　　LocoRoco

　　Demos

　　OutRun 2006: Coast 2 Coast

　　Worms: Open Warfare

　　Dungeon Siege

　　MLB 2006

　　Ultimate Ghosts and Goblins

　　Lumines 2

　　Every Extend Extra

　　MX vs. ATV

　　Race Driver 2006

　　Daxter

　　In addition, Sony has rolled out a new television ad campaign aimed to show off the portable's multimedia functions. Titled "Find Me," the three ads follow a young man's quest to "find his love interest armed only with his PSP system and a 4GB Memory Stick Pro Duo filled with her photos, videos, and music."

　　Sony has also launched a PSP RSS Web site and erected a giant PSP billboard on the Las Vegas Strip and is ramping up ads for the handheld online.