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Sony launches SingStar viral marketing campaign
Sony launches SingStar viral marketing campaign-April 2024
Apr 19, 2025 11:00 AM

  We work in an industry full of companies eager to get our attention. Sony is always a big player in this field, sending care packages in the post like the Hollywood Quiz pseudo-film canister press kit to coincide with its major announcements. We've often wondered how much of the company's marketing budget goes into sending us cool things to play with. It looks like perhaps the budget has been stretched thin, as today Hausmann Communications, Sony Australia's PR agency, sent us something a little more rustic.

  Waiting in our inbox this morning was a video produced by the girls to promote the brand new R&B version of the popular SingStar franchise which goes on sale this Thursday. I give you their version of Salt-n-Pepa's mid '80s hit "Push It. 10 points for effort and an extra couple for the bling.

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