Activision's Skylanders toy and game franchise has generated $500 million in the United States alone since the series launched in 2011, Activision announced today, citing data from NPD Group. According to Activision, the Skylanders series reached the sales milestone faster than any other children's game property and even outsold action figure lines like Beyblades, WWE, and Stars Wars.

　　Skylanders Giants, the sequel to 2011's Skylanders Spyro's Adventure, generated more than $195 million in 2012 US sales. This figure represents sales of accessory packs, action figures, and the games themselves. In addition, Activision claimed that Skylanders Giants revenue surpassed the US box office sales for Disney's Wreck-It Ralph and DreamWorks' Rise of the Guardians.

　　Toys "R" Us executive vice president and chief merchandising officer Richard Berry had high praise to give for the Skylanders series, saying in a statement that it is "one of the most innovative and exciting toy properties to hit the market."

　　The Skylanders series is developed by Activision subsidiary Toys For Bob, which is based in Novato, California. For more on the franchise, check out GameSpot's review of Skylanders: Spyro's Adventure and previous coverage of Skylanders Giants.

　　You need a javascript enabled browser to watch videos.

　　Click To Unmute

　　Skylanders Giants - Hot Head Trailer

　　How Alan Wake II Made Me Face My Fear of Horror Games

　　GameSpot's Top 10 Games of 2023Thompson: The Pop Culture Icon’s Strange Legacy - LoadoutFirearms Expert’s FAVORITE Weapons Of 2023State Of Gaming Handhelds In 2023How Lies of P Cracked the Souls GenreLike a Dragon: Infinite Wealth - Official Ichiban Kasuga Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Saeko Mukoda Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Chitose Fujinomiya Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Eric Tomizawa Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Kazuma Kiryu Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Yu Nanba Character Spotlight Trailer

　　Share

　　LinkEmbed

　　Size:640 × 360480 × 270

　　Start at: End at: Autoplay Loop

　　Want us to remember this setting for all your devices?

　　Sign up or Sign in now!

　　Please use a html5 video capable browser to watch videos.

　　This video has an invalid file format.

　　00:00:00

　　HTML5

　　Auto HD High Low

　　Report a problem

　　Sorry, but you can't access this content!

Please enter your date of birth to view this video

　　By clicking 'enter', you agree to GameSpot's

　　Terms of Use and Privacy Policy

　　enter