Cross-media promotion is becoming de rigueur for the gaming industry, with Hollywood vying with the comic-book industry as the two most likely venues for proliferation. Continuing with that trend, Sierra Entertainment and DC Comics announced today that the publisher's upcoming open-world action game Prototype would get the comic-book treatment. With the game expected to be released sometime this fall, the publisher said today that the comic-book series would hit in August.

　　DC Comics expects to reveal more details on the comic later this year, but presumably it will follow a storyline similar to that found in the game. Prototype drops players into the shoes of antihero Alex Mercer, a genetically altered shape-shifter suffering from amnesia. Once awakened, gamers take Mercer on a path of rampage through New York City, attempting to reconcile the mystery behind his mutation while waging war against the military and the viral outbreak that turns the populace into deranged mutants.

　　This is far from DC Comics' first foray into the gaming industry. The publishing house's current most notable project is an untitled superhero massively multiplayer online game in development at Sony Online Entertainment. Developed by Radical Entertainment, Sierra Entertainment's Prototype is slated to arrive for the Xbox 360, PlayStation 3, and PC. For more on the game, check out GameSpot's previous coverage.