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Bloomberg News has reported that Sega Enterprises shares fell 11.1 percent or 179 yen (US$1.47) today on Tokyo's Nikkei exchange to 1,430. The fall comes after Japan's Rating and Investment Information Inc. cut Sega's long-term debt three full notches from "A-" status to "BBB-". Sega is now poised on the edge of "junk" status ranking.
The report blames lackluster sales of Sega's Dreamcast system and its software as the reason for the downgrade. As of press time Sega was unavailable for comment.