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Second Life merchants making $1.3M a day
Second Life merchants making $1.3M a day-April 2024
Apr 29, 2025 10:51 PM

  With the stock market growing increasingly skittish, these are uncertain financial times. That is, unless you're hawking wares in Linden Lab's Second Life, the popular PC life simulation/virtual world whose generation of real-world cash with in-game real estate deals have created at least one real-world millionaire.

  This week, Linden Lab CEO Philip Rosedale told Business 2.0 the scale of trade in Second Life. He estimates that virtual merchants make over $1.3 million every day hawking in-game goods. He said around 830 of the game's 200,000 daily players take home over $1,000 a month from their Second Life-based businesses.

  In other Second Life commerce news, realtor Coldwell Banker announced it is selling a real house via Second Life. The property is a house in suburban Seattle, and is valued at over $3 million. It will be reproduced in the game to allow potential buyers to take virtual tours.

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