Tommy Hilfiger Corp. and Nintendo Co. Ltd will share some of the same space - and hopefully some of the same cold cash teens will be spending at retailers - in a new co-op marketing campaign beginning this August.
Beginning this August, Nintendo 64-equiped kiosks will appear at about 1,000 Tommy Hifiger retail locations nation wide just about that time that parents and kids open their pocketbooks in the important back-to-school shopping season.
The full-on marketing campaign will see the Hilfiger name featured in Nintendo's new title 1080 Snowboarding video game. Hilfiger will contribute specially designed, limited edition 1080 Snowboarding jackets, sweatshirts and T-shirts. All consumers need to add is cash.
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