The iconic Time Magazine on Thursday revealed its latest cover, showing Oculus VR creator Palmer Luckey wearing his famous virtual reality headset while jumping in the air in front of a beach. It was meant, we have to imagine, to demonstrate how wearing the goggles can transport you wherever you want to go.

　　The cover is goofy. There is no doubt about that.

　　Not longer after it was released this morning, the image was derided on social media. People commented in droves about their dislike for it, with some saying the silly cover could end up hurting the general population's perception of virtual reality. It's also produced some rather excellent Photoshops.

　　Take a look at some of the images and tweets below.

　　What do you make of the cover? Share your thoughts in the comments below.

　　pic.twitter.com/q0rbrZrDwD

　　— Ryan Evans (@rje) August 6, 2015

　　pic.twitter.com/a1PqLIom9I

　　— Chris Remo (@chrisremo) August 6, 2015

　　Oh my god I'm dead pic.twitter.com/g6nkGC95HI

　　— Jason Nuyens (@generaltao) August 6, 2015

　　"How do you want me to act?" "Yeah, so pretend like you are flying and sort of pooping your pants at the same time" https://t.co/wRAR7Qhe4o

　　— Manveer Heir (@manveerheir) August 6, 2015

　　As always, The Onion arrives to the rescue pic.twitter.com/KlldJ7kkrS

　　— Shaun McInnis (@smcinnis) August 6, 2015

　　TIME is clearly part of a highly orchestrated conspiracy to kill virtual reality

　　— Zac Minor (@zacminor) August 6, 2015

　　This TIME cover is the worst PR that virtual reality could ever have. Everyone involved is fired. pic.twitter.com/o0Ph7L28xA

　　— George Broussard (@georgeb3dr) August 6, 2015

　　So man everyone is freaking out about Time's virtual reality piece. Dislike the stereotyping but that cover ... so hilarious

　　— Gieson Cacho (@gcacho) August 6, 2015

　　Am I doing this right? pic.twitter.com/ZmCx969V1e

　　— Chandana Ekanayake (@Ekanaut) August 6, 2015

　　Palmer Luckey's movie career is really taking off. pic.twitter.com/ZJcwn13tER

　　— Dalibor (@DaliDimovski) August 6, 2015

　　First costume for #LaraCroftGO unveiled! pic.twitter.com/0IteBAixYN

　　— Square Enix Montréal (@SquareEnixMtl) August 6, 2015

　　@therealcliffyb Couldn't resist. ;) pic.twitter.com/4NQKsHyYT7

　　— Sean Pelletier (@PellyNV) August 6, 2015

　　@therealcliffyb pic.twitter.com/EDJNh8Z6zm

　　— Michael G. (@MikeFalconG) August 6, 2015

　　@therealcliffyb pic.twitter.com/mUcxStVaVb

　　— Henrique Gonçalves (@Henriquegds) August 6, 2015

　　RKO OUTTA NOWHERE @therealcliffyb pic.twitter.com/Z15FiQap1s

　　— Jules (@Ghostayami123) August 6, 2015

　　@therealcliffyb pic.twitter.com/YuQXyg9GkJ

　　— Devon Scott-Tunkin (@devonsoft) August 6, 2015

　　@therealcliffyb pic.twitter.com/sXi9KWiYGH

　　— パイロ (@Shadow__Creeper) August 6, 2015