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"Greed never works," Just Cause boss says about microtransactions
"Greed never works," Just Cause boss says about microtransactions-April 2024
Apr 16, 2025 5:13 AM

  On the subject of microtransactions and game subscriptions, Christofer Sundberg, founder of Just Cause developer Avalanche Studios, believes that "greed never works."

  "We'll never compromise on quality or sell our souls for a quick buck," Sundberg said on Twitter. "Things are changing and we need to adapt."

  Sundberg recently declared that microtransactions, subscriptions, and new business models will define the next generation of gaming.

  This period of change will yield examples good and bad, Sundberg said, and pointed out that if there is a "solution," he has yet to find it.

  "There will be some really bad examples for sure and some really good ones," he said. "I don't have a perfect solution... yet. :)"

  Sundberg and Avalanche Studios are no stranger to free-to-play games. Avalanche co-developed free-to-play hunting game The Hunter, which allows players to hunt one species for free, but then must pay for licenses to hunt other animals.

  The single-player-only Mad Max is currently in development for Xbox One, PlayStation 4, and PC. For more on that title, check out GameSpot's previous coverage.

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