Most gamers will agree that the Xbox 360 is cool. However, CoolIT Systems is betting that gamers will want their 360s even cooler. The Calgary-based company today announced that it will be showcasing a liquid-cooled Xbox 360 at the Consumer Electronics Show (CES) this week. The product, which retrofits onto the next-gen console, addresses an issue that some 360 owners have come across--overheating. It is unclear how the product fits onto the 360 or how much assembly is required. CoolIT, which also makes a USB beverage chiller, has not announced a name, release date, or price for the product.