Mad Day presents itself as an entertaining distance and upgrade game, taking cues from Earn To Die. Picture yourself seated behind the wheel of your trusty Jeep, clutching your potent gun, and obliterating every single alien in sight as you aim to journey as far as humanly possible. Each time you play, make sure to gather as much money as you can manage, for it's with this cash that you'll be able to enhance your character. You have the option to buy upgrades for your firearm, launcher, ram, recharger, and even your armor.