During the 2010 Electronic Entertainment Expo, THQ gave the first hint of the changes it had in store for its popular MX vs. ATV franchise, which has now sold more than 10 million units. Those changes involve a marked shift away from the industry-standard $60 price point for games released for the Xbox 360 and PlayStation 3; instead, the publisher said that it would sell the game for $40 to increase its mass market appeal and then supplement the release with weekly downloadable content.

　　The future of the MX vs. ATV franchise arrives in May. It remains to be seen how this experiment will play out for THQ, but the publisher did provide a window today for when the industry will find out, saying MX vs. ATV: Alive will be available for the Xbox 360 and PlayStation 3 in May. As previously noted by THQ CEO Brian Farrell, the game will be sold for $39.99. THQ did not provide additional details on its DLC strategy.

　　A new monetization model isn't the only advancement Alive is bringing to the MX vs. ATV franchise. The game will also benefit from an updated physics engine, as well as a refined control scheme and tweaked terrain deformation system. The game will also feature the all-new "Bar-to-Bar" racing mechanic, which emphasizes close-quarters combat between riders.

　　For more on MX vs. ATV Alive, check out GameSpot's first look at the game.

　　You need a javascript enabled browser to watch videos.

　　Click To Unmute

　　MX vs. ATV Alive Trailer

　　Tears Of The Kingdom Is A Technological Marvel

　　Resident Evil 4 Is A Perfect RemakeHow Alan Wake II Made Me Face My Fear of Horror GamesGameSpot's Top 10 Games of 2023Thompson: The Pop Culture Icon’s Strange Legacy - LoadoutFirearms Expert’s FAVORITE Weapons Of 2023State Of Gaming Handhelds In 2023Like a Dragon: Infinite Wealth - Official Ichiban Kasuga Character Spotlight TrailerHow Lies of P Cracked the Souls GenreLike a Dragon: Infinite Wealth - Official Chitose Fujinomiya Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Eric Tomizawa Character Spotlight TrailerLike a Dragon: Infinite Wealth - Official Kazuma Kiryu Character Spotlight Trailer

　　Share

　　LinkEmbed

　　Size:640 × 360480 × 270

　　Start at: End at: Autoplay Loop

　　Want us to remember this setting for all your devices?

　　Sign up or Sign in now!

　　Please use a html5 video capable browser to watch videos.

　　This video has an invalid file format.

　　00:00:00

　　HTML5

　　Auto HD High Low

　　Report a problem

　　Sorry, but you can't access this content!

Please enter your date of birth to view this video

　　By clicking 'enter', you agree to GameSpot's

　　Terms of Use and Privacy Policy

　　enter